CrossFit, smarter.

We provide top level program design for individuals, CrossFit boxes, and education for fitness professionals.

How We're Different

Most services program for the best and then scale for the rest

As former gym owners with over a decade in this industry we have seen the result of programming with the “more is more” mentality: burnout and injuries. 

We take the opposite approach. We tailor our programming to the majority of clients rather than the competitive CrossFitter. By programming for the rest and scaling for the best, your clients will thrive, set new PRs, and stay healthy. 

We understand the delicate balance of giving your clients what they want but also what they need, so we take the best of CrossFit and blend it with proven scientific principles of strength and conditioning. 

The evolution of CrossFit is here. Join our community of CrossFit affiliate owners and coaches that are leading the movement. 

This is CrossFit, smarter.

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We use science-backed principles to give you the safest, most effective programming available for your clients.

Old: Program for the best, scale for the rest.

  • Prioritizing movements that revolve around competition
  • Random programming without rhyme or reason
  • Only programming workouts that leave clients crushed every day
  • Not assessing individuals' needs
  • Thinking “more training” is better training
  • Over-programming high skill work
  • Not prioritizing GPP
  • Overuse injuries

New: Program for the rest, scale for the best.

  • Prioritizing movements that revolve around function
  • Strategic programming with a purpose
  • Planning hard workouts in appropriate volume
  • Aligning a movement hierarchy to individual needs
  • Understanding that smarter training is better training
  • Using low skill work to improve high skills
  • Making GPP the foundation of programming
  • Fewer injuries, less overtraining

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How It Works

We provide you with everything you need to deliver CrossFit, but smarter.

Step 1: Sign Up

Sign up on our Affiliate Program Design page and answer a few short questions about your gym.

Step 2: Get Access

Immediately get access to your personal dashboard, complete with our onboarding BP fundamentals course and our private Facebook group.

Step 3: WOD!

Because our system is turn-key, you can implement our programming in your gym immediately. Start training CrossFit, smarter.

Step 4: Educate Your Team

We are just as passionate about educating your coaches as we are the programming itself. We offer comprehensive training notes every day, WOD breakdown text messages delivered to your phone, and online courses.

Proven Track Record of Success

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People train using our system on a daily basis.
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Training Sessions

Meet Successful Box Programming Clients

Box Programming program design and coach development programs will transform your business (and clients’ lives).  Here are some of our success stories.

‘Results They Get Should Be Impossible’
Ben Mattingly
The Forge Gym
Cork, Ireland


‘Can’t Quantify Just The Helped’
John and Jane Doe 
Uplift Strength & Spirit
Washington, D.C.  USA


‘Results They Get Should Be Impossible’
The Forge Gym
Cork, Ireland


Box Programming education is endorsed and featured across the world with these leading organizations:



Ready to level-up your clients' results?