About Box Programming

Meet Jason Brown

Box Programming was founded by Jason Brown, a former combat veteran and CrossFit box owner.

Jason has a Masters of Science degree in Exercise Physiology, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell.

He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association.

Jason’s fitness journey began in high school. His father strongly encouraged him in athletics and to be his best, and his mother was a powerlifter, so he was inside in weight rooms at a very young age.

He excelled at football in high school and was fortunate to have the opportunity to train at a highly regarded strength and conditioning facility.

Jason graduated in 2002 and entered college, where he continued to play football. He started working part-time in personal training, and was introduced to and learned the Conjugate System popularized by Louie Simmons. He began training athletes both one-on-one and in group settings.

He also shared programming online with other trainers and gym owners. Jason graduated from college in 2006 and joined the U.S. Army.

In the military, Jason was introduced to CrossFit. He began to make connections between the Conjugate Method and the emerging CrossFit. He also recognized there was a huge gap that he could bridge. People were not getting the results they needed, they were getting injured unnecessarily, and were not effectively planning and designing their programming.

He planned to open a CrossFit facility to fill this need by combining strength and conditioning with CrossFit. But first, from 2010-11, Jason was deployed to Afghanistan in Operation Enduring Freedom.

He returned in 2011 and as planned, opened his CrossFit box (CrossFit 781, Weymouth, MA) with his wife Danielle when he returned home. He developed innovative systems for combining Conjugate strength and conditioning with CrossFit, and his clients avoided the burnout, boredom, over-training, and injuries endemic to CrossFit–while also getting the results they really wanted.

For five years they ran a successful box in which they were able to help hundreds of athletes reach their goals while staying healthy. From 2013-2016 clients of theirs were consistently inside the top 50 in the CrossFit Open, they had close to 20 women that could deadlift 300 or more pounds, and their clients had incredibly low injury rates.

To share his lessons learned and spread the message, Jason began to publish columns in T-Nation.com and EliteFTS.com and began public speaking. In 2015, as a favor to a friend, Jason began to write programming for another CrossFit box operator so he could get the same great results and avoid the endemic problems.

Word of mouth caused the programming to take off. He found himself sending out regular programming designed to bridge the gap between strength/conditioning and CrossFit. More and more CrossFit box owners signed up … by late 2016, Jason decided to program full-time–already having 100 CrossFit box clients.

He sold his own CrossFit box and launched Box Programming exclusively for helping CrossFit owners and coaches build effective, safe programs that meet clients’ real goals for body composition, strength, and conditioning, and allow consistent programming regardless of who is coaching an individual class. He’s served more than 300 CrossFit boxes and 20,000 people use his programming each day.

In 2019, Jason added Box Programming Coach Certification to the Programming services to put the “why” education behind the effective programming principles as well as individual program design services.

He currently lives with his wife and three children and continues his advanced studies.


  • Masters of Science Exercise Physiology, Bridgewater State University 19′
  • Certified Strength and Conditioning Specialist (CSCS), NSCA
  • Certified Special Strengths Coach, Westside Barbell
  • BioForce Certified Conditioning Coach (Joel Jamieson)
  • CrossFit Certifications – Powerlifting, Mobility, Gymnastics, Coaches Prep, CrossFit L2, Endurance, Olympic Lifting.
  • Columnist, EliteFTS.com
  • Contributor, T-Nation.com
  • Contributor, DrJohnRusin.com
  • Contributor, Thibarmy (Christian Thibadeau)
  • 15 years of experience in the fitness industry
  • 2,500 hours of coaching group CrossFit classes
  • Combat Veteran Operation Enduring Freedom 2010-2011
  • Former Owner & Founder of CrossFit 781
  • Presenter, National Strength & Conditioning Association (NSCA)
  • Certified Pain Free Performance Specialist (PPSC)

Meet Jon Robicheau

Coach Jon Robicheau or “Robo” has been coaching Crossfit and doing personal training for about a decade now. He has just recently completed his bachelors degree in exercise science and is a certified strength and conditioning coach through the NSCA.

Robo grew up playing baseball, soccer and football but once he got to high school he decided to focus solely on football. Unfortunately, due to moving right before the season started he was unable to play his senior year; so we will never really know if he could have “made it to the pros” like he claims.

After graduation in 2003 Robo decided to follow in the footsteps of both his grandfathers and joined the military. After nine years and four tours to Iraq and Afghanistan he decided it was time to hang up the boots and move onto the next chapter.

Beginning that next chapter proved to be a very difficult task since a third of his life and most of his adult life was spent in the Army and he had no clue what he would do out in the real world. Luckily on his last deployment he met someone who shared his love for strength and conditioning. It just so happened that his friend was planning on opening a Crossfit gym when they made it home. You guessed it, that person was none other than Jason Brown.

Robo began training at and not too long after began coaching classes at Jason and Dani’s gym (Crossfit 781 in Weymouth, MA).

Fast forward 8 years and a few thousand coaching hours and here we are. Robo has since completed his bachelors in exercise science, passed the NSCAs Certified Strength and Conditioning Specialist exam and completed numerous certification courses, including the Box Programming coaches education course.

The past three years have been big for Robo and the Mrs. They bought their first home and last year had their first baby. Hopefully the next three years bring the same good fortunes as they build their family and continue to grow personally and professionally.


  • Bachelor’s of Science – Exercise Science Magna Cum Laude
  • NSCA Certified Strength and Conditioning Specialist (CSCS)
  • NSCA Certified Personal Trainer
  • Box Programming Certified Coach (BPCC)
  • CrossFit Level 1 Trainer
  • CrossFit Gymnastics Certified
  • CrossFit Olympic Weightlifting Certified
  • CrossFit Olympic Weightlifting Level 2
  • CrossFit Movement and Mobility Certified
  • USA Weightlifting Level 1 Coach
  • The Outlaw Way Training Camp
  • Training Think Tank Exercise Physiology Course
  • Training Think Tank Assessment Course
  • Training Think Tank Strength Course
  • Training Think Tank Energy Systems Course
  • Combat Veteran – Total of four deployments – 3 OIF & 1 OEF

Ready to level-up your fitness?