About Box Programming
Since 2015, Box Programming has delivered 6,000+ workouts to 300+ CrossFit boxes in 15+ countries. There are 20,000 people who daily use Box Programming designed workouts.
Box Programming systems and principles have been refined over a 15-year period to support three primary objectives:
- CrossFit Box owners need more time to grow their business. CrossFit box owners need programming design support to free up their time to work ON the business instead of IN the business all the time … and they don’t have time (or necessarily the expertise and experience) to write training plans and workouts.
- CrossFit Box owners want happy clients who stay longer. Too many CrossFit facilities are using programming that doesn’t meet clients real goals (and needs) and leads to over-use injuries and high drop-out rates of clients.
- CrossFit Box owners need to differentiate themselves. Market saturation and increased competition leads to confusion for clients (and prospective clients) on where to go and how they will be best served. CrossFit box owners need a way to differentiate their services and better systems to deliver group fitness training to stand out from the crowd and best position their business for success.
From Strength & Conditioning Coach to Box Programming Founder & President: Jason Brown’s Journey
Box Programming was founded by Jason Brown, a former combat veteran and CrossFit box owner.
Jason is a Certified Strength and Conditioning Specialist through the NSCA, is a Certified Special Strengths Coach with Westside Barbell, and is currently finishing his Masters of Exercise Science from Bridgewater State University.
He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association.
Jason’s fitness journey began in high school. His father strongly encouraged him in athletics and to be his best, and his mother was a powerlifter, so he was inside in weight rooms at a very young age.
He excelled at football in high school and was fortunate to have the opportunity to train at a highly regarded strength and conditioning facility.
Jason graduated in 2002 and entered college, where he continued to play football. He started working part-time in personal training, and was introduced to and learned the Conjugate System popularized by Louie Simmons. He began training athletes both one-on-one and in group settings.
He also shared programming online with other trainers and gym owners. Jason graduated from college in 2006 and joined the U.S. Army.
In the military, Jason was introduced to CrossFit. He began to make connections between the Conjugate Method and the emerging CrossFit. He also recognized there was a huge gap that he could bridge. People were not getting the results they needed, they were getting injured unnecessarily, and were not effectively planning and designing their programming.
He planned to open a CrossFit facility to fill this need by combining strength and conditioning with CrossFit. But first, from 2010-11, Jason was deployed to Afghanistan in Operation Enduring Freedom.
He returned in 2011 and as planned, opened his CrossFit box (CrossFit 781, Weymouth, MA) with his wife when he returned home. He developed innovative systems for combining Conjugate strength and conditioning with CrossFit, and his clients avoided the burnout, boredom, over-training, and injuries endemic to CrossFit–while also getting the results they really wanted.
For five years they ran a successful box in which they were able to help hundreds of athletes reach their goals while staying healthy. From 2013-2016 clients of theirs were consistently inside the top 50 in the CrossFit Open, they had close to 20 women that could deadlift 300 or more pounds, and their clients had incredibly low injury rates.
To share his lessons learned and spread the message, Jason began to publish columns in T-Nation.com and EliteFTS.com and began public speaking. In 2015, as a favor to a friend, Jason began to write programming for another CrossFit box operator so he could get the same great results and avoid the endemic problems.
Word of mouth caused the programming to take off. He found himself sending out regular programming designed to bridge the gap between strength/conditioning and CrossFit. More and more CrossFit box owners signed up … by late 2016, Jason decided to program full-time–already having 100 CrossFit box clients.
He sold his own CrossFit box and launched Box Programming exclusively for helping CrossFit owners and coaches build effective, safe programs that meet clients’ real goals for body composition, strength, and conditioning, and allow consistent programming regardless of who is coaching an individual class. He’s served more than 300 CrossFit boxes and 20,000 people use his programming each day.
In 2019, Jason added Box Programming Coach Certification to the Programming services to put the “why” education behind the effective programming principles.
He currently lives with his wife and three children and continues his advanced studies.
- Certified Strength and Conditioning Specialist (CSCS), NSCA
- Certified Special Strength Coach, Westside Barbell
- BioForce Certified Conditioning Coach (Joel Jamieson)
- CrossFit: Coaches Prep Course (July 2012)
- CrossFit: Level 2 (Nov. 2017)
- Columnist, EliteFTS.com
- Contributor, T-Nation.com
- Contributor, DrJohnRusin.com
- Contributor, Thibarmy (Christian Thibadeau)
- 15 years of experience in the fitness industry
- 2,500 hours of coaching group CrossFit classes
- Combat Veteran Operation Enduring Freedom 2010-2011
- Former Owner & Founder of CrossFit 781
- Bachelor of Arts in Psychology & Criminal Justice, Magna Cum Laude, Curry College 06′
- Masters of Exercise Science (In progress), Bridgewater State University
- Presenter, National Strength & Conditioning Association (NSCA)