About box programming

Meet Jason Brown

Box Programming & BP Training Systems was founded by Jason Brown, a former combat veteran and CrossFit box owner.

Jason has a Masters of Science degree in Exercise Science, is a Certified Strength and Conditioning Specialist (CSCS) through the NSCA, and is a Certified Special Strengths Coach with Westside Barbell.

He regularly writes for T-Nation.com, EliteFTS.com, and serves as a presenter with the National Strength & Conditioning Association.

Jason’s fitness journey began in high school. His father strongly encouraged him in athletics and to be his best, and his mother was a powerlifter, so he was inside in weight rooms at a very young age.

He excelled at football in high school and was fortunate to have the opportunity to train at a highly regarded strength and conditioning facility.

Jason graduated in 2002 and entered college, where he continued to play football. He started working part-time in personal training, and was introduced to and learned the Conjugate System popularized by Louie Simmons. He began training athletes both one-on-one and in group settings.


He also shared programming online with other trainers and gym owners. Jason graduated from college in 2006 and joined the U.S. Army.

In the military, Jason was introduced to CrossFit. He began to make connections between the Conjugate Method and the emerging CrossFit. He also recognized there was a huge gap that he could bridge. People were not getting the results they needed, they were getting injured unnecessarily, and were not effectively planning and designing their programming.

He planned to open a CrossFit facility to fill this need by combining strength and conditioning with CrossFit. But first, from 2010-11, Jason was deployed to Afghanistan in Operation Enduring Freedom.

He returned in 2011 and as planned, opened his CrossFit box (CrossFit 781, Weymouth, MA) with his wife Danielle when he returned home. He developed innovative systems for combining Conjugate strength and conditioning with CrossFit, and his clients avoided the burnout, boredom, over-training, and injuries endemic to CrossFit–while also getting the results they really wanted.

For five years they ran a successful box in which they were able to help hundreds of athletes reach their goals while staying healthy. From 2013-2016 clients of theirs were consistently inside the top 50 in the CrossFit Open, they had close to 20 women that could deadlift 300 or more pounds, and their clients had incredibly low injury rates.

To share his lessons learned and spread the message, Jason began to publish columns in T-Nation.com and EliteFTS.com and began public speaking. In 2015, as a favor to a friend, Jason began to write programming for another CrossFit box operator so he could get the same great results and avoid the endemic problems.

Word of mouth caused the programming to take off. He found himself sending out regular programming designed to bridge the gap between strength/conditioning and CrossFit. More and more CrossFit box owners signed up … by late 2016, Jason decided to program full-time–already having 100 CrossFit box clients.

He sold his own CrossFit box and launched Box Programming exclusively for helping CrossFit owners and coaches build effective, safe programs that meet clients’ real goals for body composition, strength, and conditioning, and allow consistent programming regardless of who is coaching an individual class. He’s served more than 300 CrossFit boxes and 20,000 people use his programming each day.

In 2019, Jason added Box Programming Coach Certification to the Programming services to put the “why” education behind the effective programming principles as well as individual program design services.

He currently lives with his wife and three children and continues his advanced studies.


  • Masters of Science Exercise Science, Bridgewater State University 19′
  • Certified Strength and Conditioning Specialist (CSCS), NSCA
  • Certified Special Strengths Coach, Westside Barbell
  • BioForce Certified Conditioning Coach (Joel Jamieson)
  • CrossFit Certifications – Powerlifting, Mobility, Gymnastics, Coaches Prep, CrossFit L2, Endurance, Olympic Lifting.
  • Columnist, EliteFTS.com
  • Contributor, T-Nation.com
  • Contributor, DrJohnRusin.com
  • Contributor, Thibarmy (Christian Thibadeau)
  • 15 years of experience in the fitness industry
  • 2,500 hours of coaching group CrossFit classes
  • Combat Veteran Operation Enduring Freedom 2010-2011
  • Former Owner & Founder of CrossFit 781
  • Presenter, National Strength & Conditioning Association (NSCA)
  • Certified Pain Free Performance Specialist (PPSC)

Meet Jake Hill

Jake Hill has been active his whole life, playing soccer, other team sports and becoming a top level Breakdancer for many years on the East Coast. The weightlifting part of his fitness journey began like many other young men, working the glamor muscles bench pressing and doing bicep curls in his bedroom. From there he moved onto P90X, and in 2012 found CrossFit.

Jake quickly got his first of many certifications and began coaching at CrossFit Love, one of Philadelphia’s premier CrossFit gyms, and along the way earned a B.A. from Temple University and Diploma in Culinary arts from the Art Institute of Philadelphia.After moving back to his hometown of Austin Texas to purchase CrossFit REP in 2014, Jake set out to arm himself with as much knowledge as possible, taking two USAW courses, going through OPEX’s CCP program, his CrossFit L2, completing Jason Brown’s Principles of Program Design course and attending seminars by Carl Paoli, Julien Pineau and more.

At the heart of his fitness philosophy are two core principles: 1. You can always learn more, the moment when you think you’ve learned everything, you actually know nothing and 2. No methodology is above questioning, without the ability to be improved upon. The second is what really caused Jake to resonate with the principles that Box Programming employs in their program design. They acknowledged the areas where classic CrossFit programming could improve and were working to spread those principles to other CrossFit coaches and gyms. Additionally, through his involvement with Box Programming, Jake has seen the programming evolve before his eyes as new information and studies have become available. As Jason always says, “CrossFit smarter”.

  • Box Programming Certified Coach (BPCC)
  • OPEX CCP Certified
  • USAW L1
  • CrossFit Level 2 Trainer
  • CrossFit Gymnastics Certified
  • CrossFit Olympic Weightlifting Certified
  • CrossFit Movement and Mobility Certified
CrossfitREP Shoot-4348 2

Ready to level-up your clients' fitness?

Get a sneak peek!

Download this free training!


Leave your name + email to get your immediate download. No spam, ever.


Get the coolest tips and tricks today

This ebook will change everything you ever thought about relationships and attachment. Find the secret to connecting better and faster